Many years ago, during South Africa’s tumultuous seventies, a varsity buddy gave me his treasured copy of Ernesto \u2018Che\u2019 Guevara\u2019s Motorcycle Diaries, knowing that I was a passionate motor biker (before the mountain bike was even an idea) and a political left-winger (majoring in law and political science at Stellenbosch University). This classic read further fuelled my passion for both motorcycles and political \u2018revolution\u2019…<\/p>\n
Once I\u2019d settled into the suit-and-tie world dispensing advice on estate planning, wills, trusts and tax I somehow became a cigar aficionado, meeting regularly to sip single malts and taste Cuban cigars. Our cigar circle soon decided to plan a trip to Cuba which in turn got me reading a huge volume on the life and times of Che Guevara \u2013 the only family-authorised and authenticated biography of this enigmatic revolutionary, medical doctor, photographer and erstwhile rugby player from a privileged Argentinean family.<\/p>\n
As my collection of cigars, Che T-shirts and Cuban memorabilia grew we changed our home pub into a Cuban-themed and Che-adorned cigar bar complete with Cuban music and a giant Cuban flag covering one whole wall (painted by my wife while I was on assignment in Argentina). By this time I\u2019d moved on from corporate lawyer to publisher of a travel magazine and one of my prerogatives was to task a journalist to cover Cuba as a tourist destination (sadly, I could not join him on the trip) and expose ordinary South African readers to this beautiful but controversial communist island.<\/p>\n
Almost thirty years after first reading Motorcycle Diaries I decided to depart the world of publishing deadlines and invest my life savings in another passion of mine \u2013 mountain biking and road cycling.<\/p>\n
Oddly, connecting Che\u2019s infamous reputation and famous image (the most printed, silk-screened, copied and painted portrait of any person ever over the last century) to our new family business was not my idea but my son\u2019s suggestion when we were searching for a name: Revolution Cycles with Che\u2019s famous face positioned over a red star \u2013 perfect!<\/p>\n
P.S.<\/strong> Those very observant individuals will spot a small modification to Che\u2019s image on our logo \u2013 we can chat about it over a coffee the next time you visit us!<\/p>\n Many years ago, during South Africa’s tumultuous seventies, a varsity buddy gave me his treasured copy of Ernesto \u2018Che\u2019 Guevara\u2019s Motorcycle Diaries, knowing that I was a passionate motor biker (before the mountain bike was even an idea) and a …<\/p>\n*One (hu)man, one vote!<\/h1>\n<\/div>\n","protected":false},"excerpt":{"rendered":"